Crave Digital secures funding from Creative Innovation Lab

More than a platform — a community

Crave Digital is much more than a typical self-publishing platform. It’s a modern tool built for independent artists who want to develop their careers consciously and keep full control of their creative work.

The platform offers comprehensive support for musicians and audiovisual creators — from digital distribution of music and video, through promotional tools, all the way to solutions powered by artificial intelligence and marketing automation.

With Crave Digital, artists gain:

• full control over their work — without having to sign with major labels,
• a bigger share in revenues thanks to reduced intermediaries,
• access to professional tools regardless of budget,
• the ability to reach an international audience and grow their career globally,
• support from a community and ecosystem built by people connected to the music industry.

Funding as proof of innovation

Receiving funding under Creative Innovation Lab is a huge recognition for us and a confirmation that the solutions Crave Digital is developing respond to the real needs of today’s creative industry.

Creative Innovation Lab is a programme that supports projects combining new technologies with the cultural and creative sector. Receiving this support is, for us, a confirmation that the direction in which we’re developing the platform has real international potential and addresses the challenges of today’s music industry. It’s also a signal that modern tools for independent artists can be built right here — in Poland — with the entire European creative scene in mind.

This support will allow us to develop further platform features, improve tools for artists, and implement innovative solutions in the areas of AI, marketing, and digital distribution.

What’s next?

With support from the Creative Innovation Lab programme, in the coming months we’ll focus on the further development of Crave Digital and the rollout of new innovative features for creators.

Our priority will be developing AI tools that support music promotion, audience analysis, and precise targeting of marketing campaigns. We’re also working intensively on generative technologies that will help artists create promotional materials, graphics, short-form video, and content tailored to today’s social platforms more quickly.

Another important step will be the further internationalisation of the platform and the growth of Crave Digital across European markets. We want to build a tool that’s accessible to creators from different countries, that supports international collaboration, and that makes it easier for independent artists to reach a global audience.

In parallel, we’re developing further elements of the platform’s ecosystem — including marketing automation, self-publishing solutions, and features that help artists better manage their presence in the music and audiovisual industry.

We believe the future of music belongs to creators who work on their own terms — globally, professionally, and without compromise. Crave Digital was created to give them the real tools to do exactly that.